Evaluation

Final Pieces

Copyright

The song I have chosen is called 'Ones' by Kaytranada and Mr Carmack which I initially found on Soundcloud but also listened further to on Youtube. I really want to use this track as my song for my music video, so I looked into the channel owners to see if they were a professional company.

The channel is called 'Husk Sounds' and has a designed logo which initially made me think they were a record company or singed by a record company. After looking further into the channel I found out their email address and emailed them asking for permission to use the track, however have not got a reply as to if I can use the track. I further emailed them the final video itself and am yet to hear back from them.

Looking at the channels information, they state that they are an underground channel based around hiphop/ house style music which tells me they are not connected to a record company and after looking at their email ' HuskSounds@gmail.com' it further shows me they are not professional as they use a general email type. This shows I have taken every reasonable step in trying to gain copyright permission to use the track, however will still like to wait for their reply for final conformation.

Results

Evaluation Questionnaire

I have created a final survey to collect results and feedback of the final product I have created. This is so that I can use the results for the evaluation questions to conclude this project which I will then be presenting to an audience.

Final Music Video

         

This is the final video which brings everything I wanted into play. In this final cut I experimented with finding the correct fonts to use for opening and ending title sequences to match my digipak and magazine advertisement. I also found a san serif font to use for the credit titles which looked good in conjunction to the digital looking main title font. I added fades in and out of black to these titles which made them pop out at the viewer as the bright white and black contrast can be seen. This then fades into the main video which flowed the opening title sequence and video together nicely. I further edited some of the clips which were in the main first draft to then match these fades and break apart the straight cut shots. Some of the clips swoop away from the rider to the floor in which I then added fade to black transfers which makes these shots better as the focus of the floor wasn't very interesting although being a main filming technique in BMX style edits it didn't work by itself in music video. 

In the final trick sequence I wanted to draw upon the constant same shot style of the tricks which became repetitive and didn't match the cinematography of the rest of the arty shots. To break this apart every three or four trick shots I added close ups, for example a spinning wheel on the floor which adds more detail and focus to elements of the bike which then looks nice to the audience. This worked well and keeps the pace of the video flowing, which then links to the flow of the riders subliminally.

I finally added a shot of the two riders together looking at a camera, which is very different to the rest of the shots as the impression given throughout the video is point of view shots from both riders and generally filming what they're up to. However I really like how they almost are looking over clips together and it presents more of the efforts of the sport of getting footage they are proud of, and almost as if the whole day that was filmed was successful and enjoyable that it was all worth it. This then cuts to a shot of them riding into the sunset as a slow fade to black comes into play which finishes the day in the life off artistically and nicely which as a viewer is happy to end the video off on a high. The backing track gets quieter till there is no sound left as the ending credits fade out which slows the video off well. 

Music Video Edit 3

Edit 3 really starts to tie the video together where I went back over edited sections and really focused on timings of cuts to match music pace to further keeps interest of the audience and to present flow in the video which metaphorically can link to the flow of the riders and sport. 

The ending of the video is now put in where the riding sequence of tricks is evident. I like the way the ending trick sequence looks, however watching one trick after the other  starts to get repetitive so I want to add more arty shots in between the riding clips to match the pace and cinematography of the rest of the video. Adding in more close up shots and still video will break this apart and will add more background detail to the sport being presented.