Music Video Magazine Advertisement- Guns N Roses

This advert displays the iconic rock band 'Guns N Roses' where the adverts style is to advertise their hit single 'Sweet Child O Mine'. Using classic colours of the band like the oranges and yellows matches the recognisable band logo displayed in the centre of the poster which creates theme and band identity which an audience will be familiar with and can make connects. The serif font used for the band title is also used across all of their merchandise, stage backdrops, media advertisements and CD cover also then follows the band image which people can relate to. 

Music Video Magazine Advertisement- Adele

I have chosen to analyse Adele's album advertisement '21' due to her popularity and her music style being very classical in tone and producing very empowering songs.

The typography san serif tall type helps connote her music and its feeling due to the elegancy in both the poster and her bold personality. This font is continued throughout the poster in the subtitle and the text stating its availability which I think works well. The colours within the advert and the photography used further emphasises and links to her as an artist which I like. Many mainstream pop stars these days have a structured 'image' in the media which sells to an audience, however Adele's style can be seen throughout where the photograph connotes grace and depth to her personality. This then being in a black and grey colour scheme then further presents this meaning as it almost shows her in her raw nature being. The white type fits nicely over the top of the photograph background making it pop and the contrast with a green '21' and sub text then highlights the purpose of the advert selling the product of her music without this information being lost in the light and dark tones.

Music Video Magazine Advertisement- Ed Sheeran

I have chosen to look at an Ed Sheeran poster due to his current popularity in the media and his publicity being well known as him being an individual in his style of music. 

This poster is very simplistic using his signature as the typography choice for the title and sub title, a serif font displaying dates and then other company logos in the bottom right hand corner showing sponsors.  The signature title creates a natural feeling to the poster which links to the acoustic based tones on his album 'plus' itself which links well. The grey background helps follow this as its a soft colour which links to the music and also the overall feel of the cover and the black and white image.

I like how the dates are in this font as its formal which suits the information its giving.

Music Video Magazine Advertisement- Slipknot

Finally this last magazine advertisement is one of Slipknot's the band who is well known for their music in the heavy metal community. This spread is from GUITAR magazine in which guitarist Mick Thompson and Jim Root are shown to represent the band and obviously link to the theme of the magazine. I personally like the way this cover has been laid out because of the simplicity of having the two guitarists and the logo Slipknot literally placed on top of a 'standard' magazine layout ( e.g. logo top left corner, featured articles around the edges etc) which then creates a professional feel. It makes them stand out aswell as an eye catcher as their masks and form is well known and would grab viewers eyes and draw them in. The magazine has the feel of a modern magazine with a vintage edge due to the typography being rather bold and symmetrical in style being character being the same heights. However, the white edging and black marginalised shadows to the large title 'Guitar' and the flat blue used gives the feel of a matured magazine which almost reflects in their target audience due to many well known guitarist being middle aged nowadays which would appeal to people of the same era the guitarist were most known in. This feel continues as a theme and links to the background colour and colour way for the featured sections around the edge of the magazine advert. The olive/brown colouring suits the slightly aged look and matches the blue white and black large titles, which is also used in parts such as the bottom left corner with a neat list of things to expect in the magazine stated in the same fonts and colours. The Slipknot title is in slight italics and also the font is slightly sharper, which links well to the band and the style of heavy music they produce without being too over the top that it doesn't suit the magazines feel. This then makes them intriguing to a large target audience rather that making them seem to aggressive that it would be off putting to some and that they would want to learn more in appreciation to other genres and bands.

Music Video Magazine Advertisement- Nelly

Nelly is a well known rapper which is why I chose to analyse this music advertisement because having a range of genres analysed will help me to understand concepts and conventions of genres and their links with their artists.

The structure and theme behind this advertisement would be the idea of raw edginess expected from the rap scene. Often rap music is on personal and social issues which represent harsh reality which can be linked through the advert. The grainy parchment background is scuffed and gritty which links to the themes stated and the large image of Nelly himself is worn down aswell presenting the idea of going through tough times etc which is delivered through rap as a genre. I like the use of the typography especially with the text 'Belleville' the album name, as the large font looks like it has been drawn with a large marker which shows imperfections but its also neat in the fact of the curves of the font being tall which gives the sense of class. This white text then sticks out of the page at the viewer which also works very well at grabbing the attention due to the colour being bright in comparison to the rest of the advert. Although Nelly's name itself isn't in white, his name is half of the album cover so despite it being in black at the top of the page the viewer knows its his work as they can tell through the white text of the album cover.

Start Of Shot List Evaluated

After starting the initial opening shot sequence shot list I have decided to reflect on the ways I have structured this and how I should move forward to finish the shot list to the best I can. This is so that once I start filming I can fully follow this so that I know exactly how to go about angles and timings while out filming on the spot.

So far I planned out 32 shots and while doing so didn't explain each in as much detail as I could have. This is because at the time of doing so my ideas was pouring out my head and getting down the shots I wanted to in the time I had was essential for me remembering them. I also feel that if for each shot I went back and put the four following things in to add the main detail for each point would help me. This includes Camera Angle, Editing Technique, Mise En Scene, sound if appropriate to a drop in the song and also timings and durations of shots. This will then give the relevant detail needed to each shot to follow once out filming.

I have reflected on my own shot list in this way to help me monitor the ways I am doing things in my process through this course. Realising my own faults and improvements will then help me correct work and also to improve future posts for my own benefit. Now that I have done so I am going to add to my pre existing and finish the rest of the shots in detail so I can use this as a step by step once I start.

Music Video Magazine Advertisement- Cage the Elephant

This magazine advertisement for Cage the Elephant stood out to me when I was searching for adverts for me to analyse because of its theme and the way it differs from a standard structure of a single image and surrounding bold text. Initially, its theme is based off of an old fashion film reel/ tape which makes a nice background. I like the ways a film reel might elsewhere be presented much more reliced and used, however it has been modernised with a basic grey tone and the faces of the band members in each shot giving a good fit with the indie styling of the band. This continues down the advert creating a pattern which looks good. The typography links to this idea of old film however with a modern twist like the background. The multi layered block coloured font used creates the idea within film on old blurry screens where the screens would glitch out and create a rainbow effect which is what seems the font is based off of. Despite this influence the colours have been made brighter to fit the high definition tones of nowadays in comparison to the slightly dull colours of the old 80s TV screens. If I were to improve anything about the advert I would add a reviewing sentence from NME at the bottom in white text to fit the colouring of the NME star rating so that their feature of their advert seems more complete. Otherwise a website link to an Official page of the bands would be a good thing the audience of the advert could follow through to find out more about them if they were interested.