California Girls by Katy Perry and Snoop Dogg was directed by Matthew Cullen and was inspired by the work of Will Cotton who was an artist director. Released 7th May 2010 the video stayed in the charts for 6 weeks which reflects its popularity.
The concept style video doesn't follow the lyrical structure talking about the beach etc yet uses a 'candy' theme which works well. This is because of its bright colours which work well with the happiness of the song, and the structure of the candy land in shot which almost look like alternate reality of the real world, like the cotton candy clouds which could represent the beach. This metaphorical world created then links to the song in the fact that the 'perfect' things Katy talks about isn't always real in real life which is good as the fake world represents this.
The camera angles often are medium/close up shots. Many of the shots show a medium shot of Katy Perry often mixed in with a pan, tilt or track which is usually in the middle of a verse line, then a close up of a subject like the ice cream at the end of a bar/line. This then emphasises the alternate reality as the symbol of the ice cream is something desired which then links to Katy's lyrics of the dreamy idea of California and its girls/.
Her body language and facial expressions then fit the themes and tone in the song. The upbeat happy tone of the song link to the over expressed facial features Katy uses which fits well, and her gentle dancing up to the 'key change' in her voice at the end of the song and her lying on the cloud also fits as the song is easy to dance to in which her actions are not over complicated and her lying on the cloud links to the sexiness of the California girls she talks about in her dream world.
The concept style video doesn't follow the lyrical structure talking about the beach etc yet uses a 'candy' theme which works well. This is because of its bright colours which work well with the happiness of the song, and the structure of the candy land in shot which almost look like alternate reality of the real world, like the cotton candy clouds which could represent the beach. This metaphorical world created then links to the song in the fact that the 'perfect' things Katy talks about isn't always real in real life which is good as the fake world represents this.
The camera angles often are medium/close up shots. Many of the shots show a medium shot of Katy Perry often mixed in with a pan, tilt or track which is usually in the middle of a verse line, then a close up of a subject like the ice cream at the end of a bar/line. This then emphasises the alternate reality as the symbol of the ice cream is something desired which then links to Katy's lyrics of the dreamy idea of California and its girls/.
Her body language and facial expressions then fit the themes and tone in the song. The upbeat happy tone of the song link to the over expressed facial features Katy uses which fits well, and her gentle dancing up to the 'key change' in her voice at the end of the song and her lying on the cloud also fits as the song is easy to dance to in which her actions are not over complicated and her lying on the cloud links to the sexiness of the California girls she talks about in her dream world.
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