Music Video Styles- Animation

An Animation music video is the combination of cartoon styled graphics in with moving image to create the narrative to the story of the music video. Animation can create the band portray a story or just an animation as a narrative or a performance. Typography can also be used within for lyrical per poses to be seen by the audience as a subtitle, and to also then create movement and influential shapes into the lettering to turn the words into part of the scenery.

Some Examples:

https://www.youtube.com/watch?v=H8Qp38qT-xI Gorillaz- Feel Good inc
https://www.youtube.com/watch?v=FGBhQbmPwH8 Daft Punk- One More Time
https://www.youtube.com/watch?v=wTP2RUD_cL0 Dire Straits- Money For Nothing

Dire Straits Money For Nothing video is clever in the use of animation, as the lyrics of the song link the animated character actions well and the 'television' screen sung about and shown displays real shots of the band. This then create an interesting focus for the audience as reality is distinguished and is a theme of the song itself.