In 1959 Tony Bennett produced a video for his popular song 'Stranger In Paradise' which was further distributed and played on US and UK television. This saw the start of music video based television programs and channels, such as todays MTV.
1964 saw The Beatles and their first music video 'Hard Days Night' which became influential and a development in the music video art form due to the creation of a base to follow of music video format, which many contemporary artists at the time further used and later genres such as rock and pop gather inspiration from.
The Beatles 'Hard Days Night':
As new genres and subgenres evolved rapidly in the 70's, television program 'Top Of The Pops' in the UK saw the importance and potential of music videos and there promotional values and clips of newly released music videos were used as teasers to draw their audience back in week after week as they would create a build up to the full music video to be shown. This then boosted their revenue and number of views as their audience would come back for more from the snipit of interest shown.
Queens 'Bohemian Rhapsody' saw a new evolve to the standard music video as a larger budget spent allowed for new advanced special effects for the time making the video a standout for the era. The start of much more advanced effects used in music videos set the bar high and created a boundary for videos of the future.
Queens 'Bohemian Rhapsody':
In 1981 MTV was first broadcasted and the first music video they showed live was the song 'Video Killed The Radio Star' by the Buggles.
Michael Jackson was the next break though at this time period, who first introduced a narrative to his music videos which was briefly seen in Billie Jean and Beat It, however was most recognised in Thriller in 1984 which was in a short film narrative structure. This style changed the game as a stronger link between lyrics and visuals became clearer and the story told within lyrics could be seen onscreen.
Michael 'Jackson Thriller':
From the 90's to present day, technological advancements have allowed for high quality cameras for better footage and much more advanced editing platforms and software which is the step up from before. This technology upgrade has allowed for many styles of music videos to be made including animation and typography mix along with videos. At present times, sex appeal has become a norm to videos due to the edginess attracting media attention for publicity starting with artists such as Beyonce and Rihanna. This has then led on to newer artists such as Iggy Azalea and Miley Cyrus who use the appeal to stay in with trends.
Rihanna 'Pour It Up':
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