How has the target audience research effected ideas?

From researching into my target audience through a 'Survey Monkey' survey, I have evaluated what I have gathered from doing so and what the audience expect. I have selected a song based upon the exception of the audience wanting something rap/hip hop in style which I have taken on board and have selected a rap instrumental song as a result which also fits the pace of the clips I desire. I have also taken influence from the audience enjoying narrative based videos which are interesting to watch due to the audience being able to follow the story of the song.